Introducing Free by Design
Introducing Free by Design

Have you ever looked around and thought to yourself, “How did I get here?” Are you tired of living your life on auto-pilot, struggling to get through each day? Ready to burn your never-ending “to do” list and create a life you love? Then it’s time to break free and live life on your terms! It’s time to intentionally create your authentic life—a life that’s free by design!

If you’re ready to become the architect of your life—ready to make powerful and lasting changes—then you’ve come to the right place! Join host Ellie Shefi each week on Free by DesignTM as she chats with trailblazers, opportunity creators, and industry-leading experts who will share with you actionable tools, resources, and strategies that you can use to create a joyful, abundant, life you love.

Ellie is the ideal host to guide you on your journey to a life free by design. A domestic violence and cancer survivor, she has struggled financially, lived in her car, and eaten the food restaurants were throwing away at the end of the night. And yet, despite those events and circumstances, she learned to take back her power and intentionally create a life she loves! Ellie is now an attorney, entrepreneur, #1 international best-selling and award-winning author and publisher, featured speaker, teacher, trainer, mentor, media host, consultant, coach, and philanthropist. Ellie has been forged by fire but she is free by design.

Tune in each week and begin to live life on your own terms! It’s time to begin to live a life that’s Free by DesignTM!

About Our Hosts

John Goedecke

Having lived and worked in the Mercer County area since 1993, John has served the banking and business community in the following roles:

Residential Mortgage Loan Officer and Market Manager for Chemical Bank NJ which became PNC Mortgage later to become Washington Mutual mortgage. John left Washington Mutual in 2004 to join Chase Manhatten and retuned to PNC in 2009 and stayed to celebrate 25 years of overall service. With another round of industry mergers, John was recruited to work at Citizens Bank as a lending officer in 2022.

Board memberships and leadership positions at Princeton Child Development Institute, (Chair of the Board), Princeton Mercer Chamber of Commerce (Board member and Chair), and the Princeton Chamber Foundation (President). During his tenure as Chair, John and the Chamber Executive team helped to merge two former competing Chambers together in 2019. During the pandemic, John and the Foundation teamed up with Princeton University to provide relief grants to the Princeton Merchant business community.

John currently resides in Princeton and enjoys golf, hiking and horseback riding at Hunt Farms.

Mike & Gabi Johnson

Tom McManimon

Mike and Gabi Johnson have an extensive multi-media background and are the Creators and Owners of (the 1st all-video all-local website) and – now the largest all-local social media broadcasting websites and all-local social video networks in New Jersey. These all-video websites average over 3.4 million hits per month and feature over 22,000 videos of the people, businesses, places, events, charities, economy, education, and culture of the Princeton and Mercer County areas.

In addition to the websites, which include the ‘Independent Businesses’; and ‘Central NJ Real Estate’ pages of the Princeton Mercer Regional Chamber of Commerce, Mike and Gabi also created two hugely distributed online social networking/sharing video newsletters: The Princeton Mercer Local Influencers™ and The Princeton Mercer Buy Local Connection™, which is co-presented and promoted by the Princeton Mercer Regional Chamber of Commerce.

Those two ‘VPods’ promote everything Princeton-Mercer and spawned the creation of the two shows on CNJN: Mercer Local Influencers™ and Mercer Buy Local Connection™. The 2 shows are currently Sponsored by the Mercer County Office of Economic Development.

Gabi is Co-Host of two CNJN TV shows, TheGab TV Show and Mercer Buy Local Connection™. She is also Correspondent and Producer/Editor for Mercer Local Influencers™ and Mercer Buy Local Connection™. Gabi serves on the Board of CNJN and as Chair of the CNJN Programming Committee.

Mike is the Executive Producer/Director of both CNJN shows, along with Tom McManimon of StimulusBrand.

Mike and Gabi have also filmed, directed, and produced hundreds of videos for merchants, businesses, and events in our local communities, including over 70 in the Zoom-filmed popular video series during the height of the Pandemic shutdown: ‘The Show Must Go On’.