Mercer Buy-Local

Introducing Free by Design
Introducing Free by Design

Have you ever looked around and thought to yourself, “How did I get here?” Are you tired of living your life on auto-pilot, struggling to get through each day? Ready to burn your never-ending “to do” list and create a life you love? Then it’s time to break free and live life on your terms! It’s time to intentionally create your authentic life—a life that’s free by design!

If you’re ready to become the architect of your life—ready to make powerful and lasting changes—then you’ve come to the right place! Join host Ellie Shefi each week on Free by DesignTM as she chats with trailblazers, opportunity creators, and industry-leading experts who will share with you actionable tools, resources, and strategies that you can use to create a joyful, abundant, life you love.

Ellie is the ideal host to guide you on your journey to a life free by design. A domestic violence and cancer survivor, she has struggled financially, lived in her car, and eaten the food restaurants were throwing away at the end of the night. And yet, despite those events and circumstances, she learned to take back her power and intentionally create a life she loves! Ellie is now an attorney, entrepreneur, #1 international best-selling and award-winning author and publisher, featured speaker, teacher, trainer, mentor, media host, consultant, coach, and philanthropist. Ellie has been forged by fire but she is free by design.

Tune in each week and begin to live life on your own terms! It’s time to begin to live a life that’s Free by DesignTM!

About Our Host

Daisy Newson

Daisy Newson co-hosts “Mercer Buy Local Connection” a program aired weekly on Central New Jersey Network (CNJN) Television. She is on-air personality bringing visibility and storytelling to a variety of events and local businesses that support community engagement and shopping locally. Daisy has previously co-hosted another on-air program in San Antonio, Texas, the “San Antonio Home Show” for KABB Fox 29.

Daisy’s passion for business success started young, with her first business venture launch while still in elementary school. Her innate ability to promote and cultivate a positive business entity was clear from the start, creating a product, building a brand and supporting it with marketing. As a small business owner herself, she has developed multiple brands and has turned that passion on to helping other entrepreneurs as a consultant for U.S. Small Business Administration (SBA).

Daisy’s demeanor with all types of people, as a networker, a connector and influencer makes her an engaging television host and on-air personality. Her “thinking outside the box” mentality and creative marketing sense has contributed to numerous successful and socially shared video campaigns which have now become a valuable tool for the people and local businesses she reaches. With growing exposure and community support, Daisy’s credibility and visibility have truly endeared her to the surrounding community.

Mike & Gabi Johnson

Tom McManimon

Mike and Gabi Johnson have an extensive multi-media background and are the Creators and Owners of (the 1st all-video all-local website) and – now the largest all-local social media broadcasting websites and all-local social video networks in New Jersey. These all-video websites average over 3.4 million hits per month and feature over 22,000 videos of the people, businesses, places, events, charities, economy, education, and culture of the Princeton and Mercer County areas.

In addition to the websites, which include the ‘Independent Businesses’; and ‘Central NJ Real Estate’ pages of the Princeton Mercer Regional Chamber of Commerce, Mike and Gabi also created two hugely distributed online social networking/sharing video newsletters: The Princeton Mercer Local Influencers™ and The Princeton Mercer Buy Local Connection™, which is co-presented and promoted by the Princeton Mercer Regional Chamber of Commerce.

Those two ‘VPods’ promote everything Princeton-Mercer and spawned the creation of the two shows on CNJN: Mercer Local Influencers™ and Mercer Buy Local Connection™. The 2 shows are currently Sponsored by the Mercer County Office of Economic Development.

Gabi is Co-Host of two CNJN TV shows, TheGab TV Show and Mercer Buy Local Connection™. She is also Correspondent and Producer/Editor for Mercer Local Influencers™ and Mercer Buy Local Connection™. Gabi serves on the Board of CNJN and as Chair of the CNJN Programming Committee.

Mike is the Executive Producer/Director of both CNJN shows, along with Tom McManimon of StimulusBrand.

Mike and Gabi have also filmed, directed, and produced hundreds of videos for merchants, businesses, and events in our local communities, including over 70 in the Zoom-filmed popular video series during the height of the Pandemic shutdown: ‘The Show Must Go On’.